EWG VERIFIED™ products you can trust
Natural hair and body care for the whole family
What is EWG?
The Environmental Working Group (EWG) is an independent, non-profit organization that gathers and shares information to protect human health and the environment. They have their Skin Deep® Cosmetics Database that scores skincare products based on the hazards associated with their ingredients as well as their EWG VERIFIED™ certification that certify products meet their strictest standards for health and transparency.
Discover our products
Hair care
Shampoo
Our EWG VERIFIED™ shampoos meet EWG’s strictest standards while being vegan and made without any of EWG’s ingredients of concern. Our hair care products, which are mostly plant and mineral-based, are safe for your skin and your family’s.
Curl Amplifying ShampooSUPER LEAVES™
Body care
Body lotion & cream
Give your skin a break with the gentle plant and mineral-based formulas of our body lotions and creams. They are made with safe ingredients, which are EWG VERIFIED™, so you know they’re all free and clear from ingredient of concern.
Body care
Deodorant
All our deodorants are EWG VERIFIED™, so they meet EWG’s strictest standards not to contain any ingredient of concern. Formulated with mostly plant and mineral-based ingredients, they provide long-lasting protection without the use of any aluminum.
Body & home care
Hand soap
Our hand soaps all carry the EWG Verified™ seal, so you can be reassured: they do not contain any ingredients of concern according to their scientists. All you'll be left with are cleaned, soft and moisturized hands.
EWG – a valuable ally
Our R&D team bases their selection of ingredients on Environmental Working Group (EWG) assessments. We’re proud to work with an independent, trusted organization that share our commitment not to use any ingredient of concern in everyday products.
Independent lab testing
For our products to be EWG VERIFIED™, we must submit a significant amount of information about ingredients contained in our products, which might include request of information on contaminants or impurities contained in ingredients listed on our products. That means our suppliers have to provide certification that their products contain no contaminants or known toxic substances identified by EWG on their Restricted List of Ingredients. The last step in our quality control process involves randomly selecting personal care products for independent lab testing, to ensure they are free from common toxic ingredients like heavy metals and 1,4-dioxane.
Our EWG VERIFIRED™products
Among our body care products, the Super leaves™️, oatmeal sensitive natural care, Blooming belly™️, little leaves™ and baby leaves™ lines all display the EWG VERIFIED™️ seal and show up as green for low health and hazard risk in EWG’s Skin Deep®️ database.