Happy Mommy, Happy Baby

Safe and wonderful personal care products for Mommy & Baby.

Celebrate Motherhood with Nature’s Best

The Mommy & Baby skincare collection was crafted with tender loving care. Our range of safe, natural skincare products are made with ultra-nourishing ingredients to pamper your growing belly and baby’s delicate skin. From stretch oil to nursing cream and natural hair care and body care products, we promise you 100% worry-free products, free of cancer-causing chemicals, mutagens and endocrine disruptors.

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Our EWG Promise

The Mommy & Baby product line is proudly EWG VERIFIED™. The Environmental Working Group’s standards help consumers make better informed decisions by opting for safe, natural products that pose little to no health risks. At ATTITUDE, we are dedicated to making our products worry-free, so you and your family can have peace of mind.

A Precious Oil For Radiant Skin

Lightweight, fast-absorbing and protective, Argan oil skin benefits are plentiful, especially during pregnancy. Boasting with anti-oxidants, vitamins and amino acids, this precious oil featured in our Blooming belly natural skin care products will improve your skin’s elasticity and protect against stretch

The Wonders of Natural Oils For Your Growing Belly

We’ve combined two of the best natural stretch mark oils for pregnancy: Almond and Argan. Packed with ultra-nourishing, hypoallergenic ingredients, our Natural Stretch Oil will improve your skin’s elasticity and reduce the appearance of stretch marks, without leaving a greasy sensation. The result? A radiant skin that will grow with your baby.

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Nursing: The Ultimate Bonding Experience

Soothe and protect sore, sensitive nipples with our fragrance-free, natural nursing balm. Crafted with plant-based, hypoallergenic ingredients, this breastfeeding cream is safe for your newborn, so you can focus on what’s important: bonding with baby. The blend of ingredients like Argan and coconut oil make this nursing breast cream the ideal choice for you and baby.

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Tender Loving Care for your Little Ones

We take pride in bringing the safest and best natural ingredients for your baby. Crafted with hypoallergenic, fragrance-free and plant-based ingredients like oatmeal and chamomile, our natural baby products are convenient for sensitive skin. From natural baby wipes, baby bath products and creams, we’ve got everything for your baby skin care needs.

Most Popular Baby Products

10159 ATTITUDE Surface and toy cleaner fragrance-free no-rinse cleaning 16 Fl. oz _en?_hover? 10159 ATTITUDE Surface and toy cleaner fragrance-free no-rinse cleaning 16 Fl. oz _en?_main?

Toy & Surface CleanerFragrance-freeSafe and no-rinse cleansing

$6.95
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10159 ATTITUDE Surface and toy cleaner fragrance-free no-rinse cleaning 16 Fl. oz _en?_hover? 17001 ATTITUDE Biodegradable Baby Wipes (216 count) - Fragrance-free _en?_main?

100% Biodegradable Baby Wipes (216)Fragrance-free

$13.95
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12033 ATTITUDE Hypoallergenic Baby Laundry Detergent - Fragrance-free _en?_hover? 12033 ATTITUDE Hypoallergenic Baby Laundry Detergent - Fragrance-free _en?_main?

Baby Laundry DetergentFragrance-freeExtra gentle

$8.95
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12033 ATTITUDE Hypoallergenic Baby Laundry Detergent - Fragrance-free _en?_hover? 12559 ATTITUDE Baby Stain Remover Spray - Hypoallergenic - Fragrance-free  _en?_main?

Baby Stain RemoverFragrance-freeTough on stains

$5.95
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12033 ATTITUDE Hypoallergenic Baby Laundry Detergent - Fragrance-free _en?_hover? 52038 ATTITUDE Hypoallergenic Baby Liquid Laundry Detergent - Pear Nectar _en?_main?

Baby Laundry DetergentPear Nectar

$8.95
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12033 ATTITUDE Hypoallergenic Baby Laundry Detergent - Fragrance-free _en?_hover? 12039 ATTITUDE Baby Liquid Laundry Detergent - Hypoallergenic - Soothing chamomile_en?_main?

Baby Laundry DetergentSoothing ChamomileExtra gentle

$8.95
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16622 ATTITUDE Baby Leaves™ - Baby Body Lotion - Natural & Hypoallergenic - Pear Nectar _en?_hover? 16622 ATTITUDE Baby Leaves™ - Baby Body Lotion - Natural & Hypoallergenic - Pear Nectar _en?_main?

Natural Body LotionPear NectarNatural protection

$12.95
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Creams That Cater to All Your Pregnancy Needs

Your body undergoes many changes as you transition to motherhood. And we are proud to accompany you through every step with the best natural maternity creams to look and feel your best. Keep your skin glowing (and growing!) with the Blooming belly Natural Nourishing Cream. Plus, our fast-absorbing Natural Cream for Tired Legs is just the right pick-me-up after a long day.

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Our rince-off products to Pamper Your Skin And Hair.

Cleanse and nourish your skin and hair with pH-neutral products. The Natural Body Wash, Foaming Face Cleanser, Natural Shampoo and Conditioner are enhanced with Argan leaf extracts to bestow glowing skin and luscious locks. Mildly scented with a non-synthetic fragrance, our natural personal care products is just what you need to feel rejuvenated.

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Why ATTITUDE®?

EWG Verified™

EWG VERIFIED™ means that this product avoids EWG’s ingredients of concern, is developped in full transparency and under good manufacturing practices.

Why ATTITUDE®?

National Ecxema Association

The presence of the NEA Seal of Acceptance™ certifies that our products have been evaluated to determine that they do not contain ingredients or contents that are known to be unsuitable for use by people with sensitive skin conditions.

Why ATTITUDE®?

Hypoallergenic

All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!

Why ATTITUDE®?

Cruelty-Free & Vegan

All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.

Why ATTITUDE®?

Ecologo Certified

Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.

Why ATTITUDE®

Made in Canada

Each of our products surpass all Canadian quality and safety standards.