NEW
Love your natural curls!
A line of hair care products designed to meet the specific needs of textured hair types while respecting their unique nature.
TYPE 2
Wavy hair
This type of wavy curls requires definition and a little bit of help when it comes to adding volume and eliminating frizz, after which their curls are sublimated.
TYPE 3
Loose to tight curls
This type of curly hair requires frizz-fighting action and light, long-lasting hydration that will unify the different patterns of curls without weighing them down.
TYPE 4
Coils
These types of twists and tight curls require deep nutrition to prevent breakage and activate their full voluminous potential.
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I finally tried these and my hair loves it! My curls actually have good definition. And the scent is amazing! –Lindsay
Your range of shampoos and conditioners is a blessing to my hair! - Jessica
EWG VERIFIED™
The EWG VERIFIED ™ seal is a guarantee of transparency and a sign that our products are free of worrying ingredients according to the criteria of the Environment Working Group (EWG).
ECOLOGO® Certified
This seal demonstrates that our products have been subjected to rigorous scientific testing and / or exhaustive verification to ensure our adherence to strict environmental performance standards.
PETA Certified
PETA’s Beauty Without Bunnies seal proves that all ATTITUDE body and household products are vegan and cruelty-free.
1 product sold = 1 planted tree
In collaboration with non-profit organizations, ATTITUDE is committed to planting one tree per product sold.
MADE IN CANADA
Each of our products surpass all Canadian quality and safety standards.
#WithNaturalCurls
You love your curly hair and take good care of it, but are always on the lookout for some new tips? Discover the professional opinions and hair routines of natural beauty fans!