ShampooExtra Gentle & VolumizingFragrance-free
City life and busy routines can leave locks looking lifeless and dull. But who wants dull when you can have silky softness? Revive and infuse your hair with ATTITUDE’s fragrance-free Extra Gentle & Volumizing Natural Shampoo, specially formulated for people with sensitivity to odor. Enriched with Avena Sativa (oat) extract to protect your hair from environmental damage, increase elasticity and reduce the risk of breakage, this natural shampoo will add volume to fine hair. Made with EWG VERIFIEDTM, hypoallergenic and dermatologist tested ingredients, you can start or end your day right, knowing your hair is well cared for.
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, glycerin, sodium cocoyl isethionate, citric acid, glyceryl oleate, panthenol, sodium chloride, sodium benzoate, inulin, potassium sorbate, avena sativa (oat / avoine) kernel extract, vitis vinifera (grape) seed oil, cyamopsis tetragonoloba (guar) gum, triethyl citrate, raspberry ketone, allyl caproate.
- Fragrance-free natural shampoo for people with odor sensitivity.
- Made with natural, plant-based and mineral ingredients, in compliance with EWG standards.
- Hypoallergenic and dermatologically tested: ideal for sensitive scalps.
- EWG VERIFIEDTM and top-rated in EWG’s Skin Deep® Cosmetics Database.
- ECOLOGO® Certified: sustainable and biodegradable shampoo.
- PETA Certified: vegan and never tested on animals.
- Natural shampoo suitable for colored hair.
- Free of preservatives of concern such as Phenoxyethanol, Parabens (Propylparapen, Isopropylparapen, Butylparaben, Isobutylparaben), Formaldehyde or Formaldehyde releasers, Benzyl Alcohol, and MIT.
- Free of Sodium Laureth Sulfate, an ingredient contaminated with carcinogenic byproducts such as 1,4-Dioxane and Ethylene Oxide.
- Free of PEGs such as PEG-100 Stearate and PEG-40 Hydrogenated Castor Oil, contaminated with cancer-causing chemicals.
- Free of endocrine disruptors such as BHA, BHT, Phthalate and Triclosan.
Apply to wet hair, lather, then rinse. COLOR SAFE. FOR EXTERNAL USE ONLY.