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For a more sustainable present
As a brand, we believe itās our responsibility to offer eco-conscious options and embrace sustainability at every level. Thatās why we follow a reduce, reuse, recycle, with real actions that make a real difference for our well-being today and for our childrenās tomorrow.
Social engagement
As a driver of change, ATTITUDEĀ® has launched a reforestation program, an initiative rooted in our sustainable approach to reduce, reuse, recycle, and reforest. We have contributed to the planting of over 2 million trees in addition to implementing various social initiatives.
Our ingredients
We develop our formulas according to the highest standards of quality, transparency, and performance, using effective, clean, and naturally-sourced ingredients.
We monitor developments in scientific databases, such as California's Proposition 65, to continually challenge our ingredient choices, in addition to the strict health criteria of the Environmental Working Group (EWG) and their EWG VerifiedĀ® program, to ensure that our products are free of ingredients of concern.
Packaging with a Purpose
From plastic-free cardboard packaging to eco-refills, aluminum bottles, and solid bar formats, our eco-innovative options make it easy to make more sustainable choices.
Our certifications
EWGĀ®*
The Environmental Working Group is a nonprofit known for its rigorous research and advocacy around toxic chemicals, clean water, and corporate transparency. Its mark ensures that a product is free from some 10 000 potentially carcinogens, hormone disrupters, or harmful ingredients, and meets the strictest health and safety standards, so you donāt have to second-guess whatās in your products.
FSCĀ®
The Forest Stewardship CouncilĀ® (FSC) is a nonprofit that certifies over 200 million hectares of forests worldwide. Its seal ensures that our cardboard packaging comes from responsibly managed forests and meets strict environmental and social standards.
PETA
People for the Ethical Treatment of Animals is the largest animal rights organization in the world. Its affiliation attests that products are fully exempt from animal derivatives and never have nor will be tested on animals.
