Products you can trust with EWG VERIFIED safety seal
So many decisions. So little time. Cut through the noise and discover the safest home and body care products thanks to EWG research.
Read moreDesigned with you and the planet in mind
Reuse and refill your bottles!
2-liter eco-refills
We believe that reducing single-use plastic in our daily routine can make a real difference. As a step in this direction, we are offering a sustainable alternative to single-use plastic with our Bulk to go eco-refills. Enjoy your favourite products using up to 80% less plastic than equivalent bottles.
A factory like no other!
Our new custom built facility will allow us to continue doing what is most important to us: create natural, high-quality products that minimize harmful impacts on families and the environment. We have combine three innovative concepts: the smart factory of Industry 4.0, environmental responsibility and a focus on wellness.
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6 Christmas Gift Ideas That Are Good For You And The Planet
Bottles of wine and chocolates are nice but this holiday, surprise your friends and family with something more thoughtful. Here are 6 eco-conscious...
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This is such a great non-toxic shampoo. Not only is it rated as excellent on EWG's Skindeep database, but it leaves my fine hair feeling soft and clean.
Sarah from Herndon, VA
I love this body wash. It lathers SUPER well. A little goes a LONG way which is awesome. Its smell is light and refreshing not over powering. Works great. Definitely recommend.
Kylie Mersch from Parkville, MD
Other lotions I've tried do not come close to comparison of your baby body lotion!
Lisa from Burlington, N.C., United States
What makes ATTITUDE so unique?
EWG VERIFIED™
EWG VERIFIED™ means that this product avoids EWG’s ingredients of concern, is developed in full transparency and under good manufacturing practices.
What makes ATTITUDE so unique?
National Eczema Association
The presence of the NEA Seal of Acceptance™ certifies that our products have been evaluated to determine that they do not contain ingredients or contents that are known to be unsuitable for use by people with sensitive skin conditions.
What makes ATTITUDE so unique?
Hypoallergenic
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
What makes ATTITUDE so unique?
Cruelty-Free & Vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
What makes ATTITUDE so unique?
ECOLOGO™ Certified
Not only do we meet ECOLOGO’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
What makes ATTITUDE so unique?
Made in Canada
Each of our products surpass all Canadian quality and safety standards.