The Truth About High SPF Sunscreens: Are They Really Better?
Summertime is right around the corner! But with so many different types of sunscreens available on the market, how do you choose the safest and mos...
Read moreNew little leaves collection
Specially designed for kids!
Best Sellers
Discover!
Suncare Collection
Our favorites
Blog posts
How to apply a mineral sunscreen?
Mineral sunscreen is different from chemical sunscreen. Instead of causing chemical reactions on the skin, mineral based sunscreen uses physical...
Read more
This is such a great non-toxic shampoo. Not only is it rated as excellent on EWG's Skindeep database, but it leaves my fine hair feeling soft and clean.
Sarah from Herndon, VA
I love this body wash. It lathers SUPER well. A little goes a LONG way which is awesome. Its smell is light and refreshing not over powering. Works great. Definitely recommend.
Kylie Mersch from Parkville, MD
Other lotions I've tried do not come close to comparison of your baby body lotion!
Lisa from Burlington, N.C., United States
What makes ATTITUDE so unique?
EWG VERIFIED™
EWG VERIFIED™ means that this product avoids EWG’s ingredients of concern, is developed in full transparency and under good manufacturing practices.
What makes ATTITUDE so unique?
National Eczema Association
The presence of the NEA Seal of Acceptance™ certifies that our products have been evaluated to determine that they do not contain ingredients or contents that are known to be unsuitable for use by people with sensitive skin conditions.
What makes ATTITUDE so unique?
Hypoallergenic
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Sub-heading
Cruelty-Free & Vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Sub-heading
ECOLOGO™ Certified
Not only do we meet ECOLOGO’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
What makes ATTITUDE so unique?
Made in Canada
Each of our products surpass all Canadian quality and safety standards.