This is such a great non-toxic shampoo. Not only is it rated as excellent on EWG's Skindeep database, but it leaves my fine hair feeling soft and clean.
- Sarah from Herndon, VA
What makes ATTITUDE so unique?
EWG VERIFIEDTM
EWG VERIFIEDTM means that this product avoids EWG’s ingredients of concern, is developped in full transparency and under good manufacturing practices.
The presence of the NEA Seal of Acceptance™ certifies that our products have been evaluated to determine that they do not contain ingredients or contents that are known to be unsuitable for use by people with sensitive skin conditions.
HYPOALLERGENIC
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
CRUELTY-FREE & VEGAN
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
ECOLOGO CERTIFIED
Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
MADE IN CANADA
Each of our products surpass all Canadian quality and safety standards.
