Small gesture, big impact!

New eco-refills

Introducing our two-liter Bulk to go refill boxes; An eco-friendly alternative to single-use bottles, it offers more of your favorite product with up to 80% less plastic than equivalent bottles.

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Try Michelle Pfeiffer's favorite clean shampoo!

Super leaves™ Volume and Shine Shampoo

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What makes ATTITUDE so unique?

EWG VERIFIED™

EWG VERIFIED™ means that this product avoids EWG’s ingredients of concern, is developed in full transparency and under good manufacturing practices.

What makes ATTITUDE so unique?

National Eczema Association

The presence of the NEA Seal of Acceptance™ certifies that our products have been evaluated to determine that they do not contain ingredients or contents that are known to be unsuitable for use by people with sensitive skin conditions.

What makes ATTITUDE so unique?

Hypoallergenic

All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!

What makes ATTITUDE so unique?

Cruelty-Free & Vegan

All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.

What makes ATTITUDE so unique?

ECOLOGO™ Certified

Not only do we meet ECOLOGO’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.

What makes ATTITUDE so unique?

Made in Canada

Each of our products surpass all Canadian quality and safety standards.

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