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Raise the bar

ATTITUDE®️ is revolutionizing the beauty and home industry with clean, performance-proven products in eco-innovative packaging to deliver the best for the body and the planet

JF Bernier ATTITUDE About Us

Driven by a desire to do meaningful work.

"I co-founded ATTITUDE in 2006 to develop products that are better for our health and the environment. My wife’s pregnancy gave the added pressure of living up to my child-to-be’s expectations.

This little person sparked purpose that became a burning passion: To create the best consumer products in the world. By working with imaginative, innovative scientists, we continue to develop clean and performance-driven beauty & home products in innovative, low-waste packaging.

We hope to show there is a better way to do things for you, your family and the planet.

Thank you for joining our journey."

JF Bernier, ATTITUDE co-founder and CEO

clean ingredients Oceanly ATTITUDE

A clean promise

We develop our formulas with the highest standards of quality and transparency, using only the most effective and clean naturally-sourced ingredients. EWG VERIFIED™, Vegan & Cruelty-Free and dermatologically tested.

We monitor developments in scientific databases, such as California's Proposition 65, to continually challenge our ingredient choices, in addition to the strict health criteria of the Environmental Working Group (EWG) and their EWG VERIFIED™ program, to ensure that our products are free of ingredients of concern.

Oceanly Packaging revolution about us ATTITUDE

Packaging revolution

From eco-refills, to refillable and recyclable bottles, to biodegradable FSC certified cardboard, we design innovative packaging to reduce the plastic waste in our daily rituals.

montreal store ATTITUDE about us


We inaugurated our very first plastic-free boutique located at 4260 Saint-Denis Street in Montreal. This boutique offers a unique shopping experience, focused on well-being and innovation. The design of the space is inspired by nature, creating a minimalist and serene atmosphere for customers. For us, this design is a true demonstration of the power of design to create an emotional connection between people and the environment.

our factory about us ATTITUDE

In-house laboratory + state-of-the-art factory

ATTITUDE has its own in-house laboratory and state-of-the-art factory, giving us the scale to enhance our unique ability to invent and develop new, high-quality products that minimize harmful impacts on families and the environment.

about us pictogram of awards for oceanly ATTITUDE

Raise the bar

Our mission

Raising the standard with the best home & beauty care products for all.

High-performance, clean ingredients, less plastic, more trees.

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