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Our Certifications

Third-party seals of approval are not just pretty design elements for our bottles — they are proof of ATTITUDE’s commitment to our values and your health.

Having this many certifications is part of what makes ATTITUDE unique among household and personal care companies.

Curious about them?


The EWG VERIFIED™ mark provides greater transparency, letting you know that your personal care and consumer products are free from EWG's chemicals of concern. In fact, while more and more studies show that these substances can have health consequences for you and your family, many of them are still legally tolerated in small amounts. For families, the EWG Verified™ mark guarantees that ATTITUDE's products are free of ingredients of concern, according to EWG VERIFIED™program.

ECOLOGO® Certified products

The ECOLOGO® Certification is part of ATTITUDE’s commitment to a reduced environmental impact. The seal indicates our household and personal care products have undergone rigorous scientific testing and/or exhaustive auditing to comply with stringent, third-party environmental performance standards. These standards cover a range of criteria including materials, energy, manufacturing and operations, health and environment, product performance and use, and product stewardship and innovation.

Certified by PETA

The rabbit logo on all of ATTITUDE's personal care and household products proves that they're cruelty-free and vegan. We believe pampering ourselves should never mean punishing another living being. The PETA Beauty Without Bunnies certification shows that our products were not tested on animals and that they're free from animal-based ingredients.

Raise the bar

Our mission

Raising the standard with the best home & beauty care products for all.

High-performance, clean ingredients, less plastic, more trees.

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