About ATTITUDE

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Clean products, less plastic and more trees.

ATTITUDE® is a Canada-based company that develops natural personal care and household products dedicated to promoting healthy living.

Crafted with natural, hypoallergenic and EWG VERIFIED™ ingredients, our entire line of ATTITUDE® products adhere to the highest quality and eco-conscious standards: they are 100% vegan, cruelty-free, and certified by PETA (People for the Ethical Treatment of Animals) and ECOLOGO. Also, they’re exempt from potentially harmful substances according to the Environmental Working Group (EWG). ATTITUDE® products are sold in over 55 countries.

Since 2019, ATTITUDE is on an ambitious mission to reduce the use of plastic by using biodegradable packaging and Bulk sizes, strongly believing that reducing single-use plastic in our daily routine can bring real change.

ATTITUDE has been also allowing its clients to take part in the change to build a better future with its new reforestation program. For each product sold online or in a participating store, ATTITUDE® commits to plant a tree in collaboration with two major non-profit organizations specialized in reforestation: Eden Reforestation Projects and One Tree Planted.

Together, let’s be the change!

Our Mission

Clean products, less plastic, and more trees — that's our attitude.

We're on a mission to make the world a healthier, more sustainable place to live for a better future. We design high quality personal and household care products to be better for your body and our planet.

We believe in using clean and natural ingredients, in reducing the use of plastic and in planting trees to restore our planet.

We believe that together we can be the change.

Our Vision

Our global sustainable vision is to Reduce, Reuse, Recycle – and Reforest to help protect the planet. We want to have a positive impact, while allowing our clients to also be part of the movement.

Reduce our use of virgin materials and single-use plastics by innovating alternative eco-friendly packaging such as our BULK to go eco-refills.

Reuse and refill plastic bottles, which families can now do easily with our BULK to go eco-refills

Recycle all of our plastic HDPE #2 bottles — made with the easiest plastic to process in order to maximize our respect for the environment while minimizing manufacturing waste.

Reforest takes the circular economy a step further by not only reducing our impact on the planet, but also helping to regenerate and heal it through our reforestation initiative.

Raise the bar

Our mission

Raising the standard with the best home & beauty care products for all.

High-performance, clean ingredients, less plastic, more trees.