Toothpaste with fluoride – whitening

120g | Whitening




Format - 120g


EWG Verified® vegan toothpaste with fluoride – whitening contains sodium fluoride to help prevent cavities and green tea leaf extract, an antioxidant agent that helps maintain good oral hygiene. Its formula is enriched with non-nano hydroxyapatite to effectively eliminate plaque and leave teeth sparkling. With its peppermint flavor, it cleans effectively and feels invigorating with every brush.

Actual packaging may slightly differ from the visuals on this page.

  • Toothpaste developed to promote clean and bright teeth
  • Formulated with fluoride to prevent the formation of cavities
  • Enriched with green tea extract, an antioxidant agent that helps maintain good oral hygiene
  • Contains non-nano hydroxyapatite for sparkling clean teeth
  • Minimalist packaging: comes without cardboard packaging to reduce waste
  • EWG VERIFIED®: clean ingredients and full transparency
  • Vegan

Active ingredient / Ingrédient actif: Fluorure de sodium (0,243 % p/p)

Inactive ingredients / Ingrédients inactifs: Aqua / Water / Eau, Sorbitol, Glycerin, Hydrated Silica, Sodium Lauryl Sulfate, Mentha Piperita (Peppermint) Oil, Xanthan Gum, Citric Acid, Rebaudioside A, Sodium Benzoate, Potassium Sorbate, Limonene*, Carica Papaya (Papaya) Leaf Extract, Camellia Sinensis (Tea) Leaf Extract, Hydroxyapatite. *Naturally occurring in essential oils. / Naturellement présent dans les huiles essentielles.


Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and to not swallow. Consult a dentist or health care professional before using with children under 2 years of age. Store at room temperature (between 15 °C and 30 °C).


Natural and healthy ingredients

Our toothpaste formula was developed according to EWG standards with ingredients such as green tea leaves, which have antioxidant properties and help maintain good oral and dental health, and papaya leaves which contain papain, which combined with brushing, contributes to reducing plaque. They also contain fluor, an ingredient naturally found in nature which prevents cavities and strengthens tooth enamel.


Minimal packaging

ATTITUDE® has been on a mission to reduce its use of disposable packaging and it was only natural to avoid over-packaging when it came to our toothpaste, and that’s why our recyclable tubes don’t come in a box.

Frequently asked questions

Fluoride is a natural trace element. It is commonly found in rocks, in the form of calcium fluoride and can also be found in groundwaters. Our EWG VERIFIED toothpaste with fluoride was developed to protect teeth against cavities, help remineralize tooth enamel, rebuild weak spots, prevent tooth decay and protect teeth against acid erosion.

Please do not confuse SLS with sodium laureth sulfate (SLES), a possible human carcinogen. For this reason, we will never use SLES in any of our products. Sodium lauryl sulfate (SLS) can be derived from natural sources and the one we use in our formulas comes from coconut. It is for this reason that worldwide recognized certifications for natural products such as ECOCERT approved this ingredient in natural personal care products.