Toothpaste Whitening with Fluoride

Its plant- and mineral-based formula contains fluoride to protect your teeth from cavities, and hydroxyapatite, an effective natural whitening agent.

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Toothpaste Whitening with Fluoride
Toothpaste Whitening with Fluoride

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  • Cruelty-free & vegan
    All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
    Cruelty-free & vegan
  • Made in Canada
    Each of our products surpass all Canadian quality and safety standards.
    Made in Canada

A naturally whiter smile is now possible with ATTITUDE Whitening Toothpaste for Adults with Fluoride. Its plant- and mineral-based formula contains fluoride to protect your teeth from cavities, and hydroxyapatite, an effective natural whitening agent. This vegan, cruelty-free toothpaste also helps restore and mineralize enamel for stronger, healthier teeth. Your oral hygiene will be impeccable from gums to teeth, thanks to this EWG VERIFIEDTM toothpaste made with papaya and green tea leaf extracts. We love its refreshing natural peppermint flavor that prevents bad breath.

  • Effective toothpaste: Contains sodium fluoride, an ingredient recommended by dentists that helps prevent cavities, and hydroxyapatite, a natural whitening agent.
  • Made from plant and mineral-based ingredients: made with ingredients derived from plants and minerals such as green tea leaf, which has antioxidant properties, and papaya leaves, which contain papain, which, combined with the action of brushing, contributes to reduce dental plaque.
  • EWG VERIFIEDTM toothpaste: without ingredients of concern accorded to the Environmental Working Group scientists.
  • Certified by PETA: vegan toothpaste and certified cruelty-free by PETA.
  • Minimalist packaging: comes in a tube without box, to reduce waste production.

Active ingredient: Sodium fluoride (0,243 % p/p)  

Use : Anti-cavities

Inactive ingredients : sorbitol, aqua, glycerin, hydrated silica, sodium lauryl sulfate, mentha piperita (peppermint / menthe poivrée) oil*, xanthan gum, citric acid, stevia rebaudiana leaf / stem extract, sodium benzoate, carica papaya leaf extract, camellia sinensis (green tea) leaf extract, titanium dioxide, potassium sorbate, hydroxyapatite.

Naturally contains: D-limonene 

Do not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Brush teeth thoroughly for at least 1 minute twice a day, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and to not swallow. Consult a dentist or health care professional before using with children under 2 years of age.

Customer Reviews
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Filter Reviews:
HH
15/01/2022
Haley H.
Canada Canada

Loving the Attitude Toothpaste

I was skeptical about trying the toothpaste at first. I have struggled to find a good natural toothpaste that my children and I can use. This toothpaste is wonderful, it works great and really makes my mouth feel fresh and clean! I feel good about my kids using this toothpaste, it's fantastic. Thanks Attitude!

LW
14/10/2021
Laura W.
Canada Canada

The difference is noteable!

Say no to whitening strips, oil pulls, and peroxide and baking soda. I have been using this for about a month and the difference is incredible! Want sparkly pearly whites, this is the magic to achieve that goal.

MH
04/09/2021
Morgan H.
Canada Canada

Great!

Great natural toothpaste! Love that it is EWG certified.

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Natural and healthy ingredients

Our toothpaste formula was developed according to EWG standards with ingredients such as green tea leaves, which have antioxidant properties and help maintain good oral and dental health, and papaya leaves which contain papain, which combined with brushing, contributes to reducing plaque. They also contain fluor, an ingredient naturally found in nature which prevents cavities and strengthens tooth enamel.
Natural and healthy ingredients
Minimal packaging

Minimal packaging

ATTITUDE® has been on a mission to reduce its use of disposable packaging and it was only natural to avoid over-packaging when it came to our toothpaste, and that’s why our recyclable tubes don’t come in a box.

Frequently asked questions