As we challenge ourselves to always think better and do better we believe that we can create the future we want to be see in the world. We take action for a just future and a habitable planet through our program by supporting nonprofit leaders in reforestation.

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#PLANTFORCHANGE

This initiative is integrated into a larger circular economy vision — to Reduce, Reuse, Recycle – and Reforest to help restore and heal the planet. The concept is simple: for every product purchased online or in participating store, ATTITUDE will plant a tree in partnership with two leading non-profit tree planting organization, Eden Reforestation.


Join the movement. Let’s plant the seeds of a more sustainable future, together.

Start planting

1 product purchased = 1 tree planted

Number of trees planted to date:

4 051 372

How it works?

What 1,000,000 trees means?

Oxygen for 2 million people.


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Where we’re branching out

ATTITUDE is partnering with two leading tree-planting not-for-profits organization, Eden Reforestation, to help reforest regions in: Madagascar, Nepal, Haiti, Indonesia, Mozambique, Honduras, Guatemala, Kenya, Canada and USA.

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Our partner

Eden Reforestation Projects

Eden Reforestation Projects is a non-profit organization that provides fair wage employment while acting as an agent of global reforestation. They hire villagers to grow, plant and guard to maturity native species forests on amassive scale. Their “employ to plant” methodology generates positive change both socio-economically and environmentally.

Learn more