Hydrate and define your beautiful curls with our hypoallergenic and EWG VERIFIED™ Curl Amplifying shampoo. Ideal for curl types 2 or 3, our special formula is made with coconut oil and chamomile extract that are known to add shine and softness.
Why tame your curls when you can amplify them? Enriched with coconut oil, known for its moisturizing and softening properties, and chamomile extract that possesses nourishing and soothing qualities, our Curl Amplifying Shampoo gently softens hair, while giving it a healthy and shiny appearance. It is specifically designed for wavy hair and loose curls that need body and definition, meaning it is ideal for curl types 2 or 3 . Made from plant- and mineral-based ingredients, this EWG VERIFIED™ shampoo contains no nasty ingredients and is blended with the sweet scent of peach and vanilla that will transform every wash into a luscious experience. For even better results, take it to the next level with our Curl Amplifying Conditioner!
- Infused with a gentle aroma of peach and vanilla
- Enriched with coconut oil, known for its moisturizing and softening properties, and chamomile extract that possesses nourishing and soothing qualities
- Enhanced with watercress and Indian cress super leaves extracts, known for containing vitamins and minerals
- EWG VERIFIED™: clean ingredients, full transparency and good manufacturing practices
- Hypoallergenic shampoo made with plant- and mineral-based ingredients
- ECOLOGO® certified: biodegradable formula
- Vegan, cruelty-free and good for the planet thanks to its biodegradable formula and reusable bottles
- Offered in a bottle that is made from recycled HDPE #2 plastic, the easiest plastic to recycle
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, vegetable glycerin, sodium cocoyl isethionate, glyceryl oleate, guar hydroxypropyltrimonium chloride, citric acid, panthenol (vitamin B5), cocos nucifera (coconut / noix de coco) oil, chamomilla recutita (matricaria) flower extract, nasturtium officinale (watercress / cresson) extract, tropaeolum majus (Indian cress / capucine) extract, maltodextrin, moringa oleifera seed extract, sodium benzoate, potassium sorbate, sodium PCA, sodium chloride, gamma-undecalactone (sweet fruit)*, gamma-nonalactone (coconut)*, triethyl citrate (fruity)*, benzyl acetate (sweet floral)*, nerol (sweet floral)*, *fragrance (parfum).
Apply to wet hair and work into a lather from root to tip. Rinse and repeat as needed if necessary. For better results, follow with ATTITUDE Curl Amplifying Conditioner, or any other specialty conditioner from our range for textured hair.
Recommended Products
- Reviews
- Questions

Great Product
This company posesses the best all natural body and hair products that smell great and have have great results.

Great product for natural curly wavy hair
I have always struggled over the years at finding a product that would define my natural wave/curl. After trying many different brands and many different styling products I have found making the switch to this chemical free shampoo and conditioner has greatly improved my hair and made it nice and defined without any products necessary.

Decent shampoo
Decent shampoo, but it hasn't done much to help my curls.
Good, but could be slightly improved
I was excited to see an Attitude shampoo geared towards wavy/curly hair, as I have been trying to nurture my natural waves/loose curls and bring them back to life. I don’t HATE this product, but it does leave my hair and scalp feeling somewhat tacky, or like there is still a residue, even after rinsing thoroughly. On the other hand, I enjoy the smell, and it has seemed to help improve the appearance of my waves, so I’m willing to overlook the rest. Overall, I wouldn’t purchase again, and will be trying another shampoo and conditioner.