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3 myths about fluoride

To (very loosely) paraphrase Shakespeare: "To use or not to use fluoride in our toothpaste, that is the question! ". The responsible consumer’s life is littered with such daily choices, and since we are often asked about fluor in the ingredient list of our new natural fluoride toothpaste, we have decided to enlighten you!

There are many myths and legends surrounding this sometimes-unloved ingredient, yet it deserves to be known and appreciated. We're going to address three of the rumors about fluoride in order to demystify it and help you make informed choices.

ATTITUDE Living natural toothpaste with fluoride

Myth #1: Fluoride is not a natural ingredient

False! Many people who are reluctant to use fluoride think that it is a chemical ingredient. On the contrary, fluoride occurs naturally in nature. It is commonly found in rocks as calcium fluoride and can also be found in groundwater. 

The concentration of fluoride, however, varies from one water source to another. Water sources rich in sodium, potassium and chloride also tend to be high in fluoride, while waters rich in calcium are low in fluoride.

Myth #2: Fluoride does not help prevent tooth decay 

False! It is widely recognized by the scientific community that fluoride is essential for healthy bone development and cavity prevention. According to the World Health Organization (WHO), dental cavity rates are directly correlated with fluoride consumption. 

For this reason, many regulatory agencies, such as Health Canada and the U.S. Food and Drug Administration, and professional associations, including the Canadian Dental Association and the American Dental Association, promote the use of fluoride toothpastes to fight cavities and strengthen tooth enamel.

Myth #3: Fluoride is dangerous for children

False! Fluoride is not considered a danger to children when used as intended. Brushing with fluoride toothpaste not only helps strengthen teeth as they grow, but also prevents cavities and tooth loss in the future. ATTITUDE's toothpaste for children 3 years and older is available in three fruity flavors, which motivates youngsters to create a fun and easy oral hygiene routine!

ATTITUDE Living natural toothpaste with fluor for kids and adults

ATTITUDE natural toothpaste with fluoride 

ATTITUDE’s EWG VERIFIEDTM toothpaste with fluoride has been developed to protect teeth against cavities, help remineralize tooth enamel, rebuild weak spots in the tooth, prevent tooth decay and protect teeth against acid erosion. Try it! We think you (and your dentist) will really enjoy it!

And for those of you who prefer to avoid fluoride, check out our fluoride-free toothpastes!