EWG VERIFIED™ products you can trust

Natural hair and body care for the whole family

EWG – a trusted partner

Our R&D team bases their selection of ingredients on Environmental Working Group (EWG) assessments. We’re proud to work with EWG, because they guarantee safety and support our mission to use exclusively worry-free ingredients.

EWG VERIFIED™ products for your everyday

What is EWG?

Environmental Working Group is a US-based organization that has created a database, called Skin Deep®, listing over 80,000 personal care products and providing an overview of more than 150,000 chemical ingredients, classified according to toxicity and regulatory status. The standards established by EWG help consumers make better choices and support our mission to use only worry-free ingredients in our products.

Learn more

100% hypoallergenic products

Has your sensitive skin seen better days? At ATTITUDE, we make sure that none of the ingredients in our products are listed as known allergens. Thanks to extensive safety testing, we can guarantee that our products are suitable for people with sensitive skin.

Natural Shampoo & Conditioner

Hypoallergenic, EWG VERIFIED™ and dermatologically tested, our gentle shampoos and conditioners won’t irritate your sensitive scalp and skin. Made from worry-free ingredients, our natural and vegan hair care products aren’t just safe for your skin, they’re safe for your family and the planet.

Discover our products

EWG VERIFIED™ Shower Gel

Dry, itchy skin got you down? Try our all-natural, EWG VERIFIED™ shower gel and body wash. Our products are made from a hand-picked selection of hypoallergenic ingredients to protect your skin. Plus, they’re vegan and biodegradable so you can stay clean with a clear conscience!

Discover our products

11005 ATTITUDE Super Leaves™ - 2 in 1 Dandruff Shampoo and Body Wash For Men_en?_main?

2-in-1 Scalp CareRemoves loose dandruff flakesBlack Willow & Aspen

$9.95
Add to cart Successfully added! Sold out
60120 ATTITUDE Eczema-friendly Body Wash - Fragrance Free - Certified by NEA _en?_hover? 60120 ATTITUDE Eczema-friendly Body Wash - Fragrance Free - Certified by NEA _en?_main?

Natural Body WashFragrance-free

$9.95
Add to cart Successfully added! Sold out
11293 ATTITUDE Super Leaves™ - Nourishing Shower Gel - EWG Verified  _en?_hover? 11293 ATTITUDE Super Leaves™ - Nourishing Shower Gel - EWG Verified  _en?_main?

Shower GelNourishingOlive Leaves

$9.95
Add to cart Successfully added! Sold out

Natural Hand Wash

Does anyone in your household suffer from sensitive skin? Hypoallergenic and dermatologically tested, our hand soap is gentle enough for the whole family and won’t dry out skin. Plus, it’s EWG VERIFIED™ so you know it’s free from contaminants. Enjoy clean and soft hands, naturally!

Discover our products

14097 ATTITUDE Super Leaves™ - Liquid Hand Soap - Hypoallergenic - White Tea Leaves  _en?_hover? 14097 ATTITUDE Super Leaves™ - Liquid Hand Soap - Hypoallergenic - White Tea Leaves   _en?_main?

Hand SoapWhite Tea Leaves

$6.95
Add to cart Successfully added! Sold out
14092 ATTITUDE Super Leaves™ - Liquid Hand Soap - Plant-based - Lemon Leaves  _en?_main?

Hand SoapLemon Leaves

$6.95
Add to cart Successfully added! Sold out
14093 ATTITUDE Super Leaves™ - Liquid Hand Soap - Hypoallergenic - Olive Leaves  _en?_hover? 14093 ATTITUDE Super Leaves™ - Liquid Hand Soap - Hypoallergenic - Olive Leaves   _en?_main?

Hand SoapOlive Leaves

$6.95
Add to cart Successfully added! Sold out

Natural Body Cream

Give your skin a break with our natural body cream. Made from exclusively hypoallergenic ingredients, our body cream will help soothe and repair dry, damaged and sensitive skin. Our ingredients are EWG VERIFIED™ too, so you know they’re safe

Discover our products

18194 ATTITUDE - Super Leaves™ - Body Cream - Glowing effect - EWG Safe  _en?_hover? 18194 ATTITUDE - Super Leaves™ - Body Cream - Glowing effect - EWG Safe  _en?_main?

Body CreamGlowingRed Vine Leaves

$14.95
Add to cart Successfully added! Sold out
18196 ATTITUDE - Super Leaves™ - Energizing  Body Cream For Men _en?_hover? 18196 ATTITUDE - Super Leaves™ - Energizing  Body Cream For Men _en?_main?

Body CreamEnergizingGinseng

$14.95
Add to cart Successfully added! Sold out
18192 ATTITUDE - Super Leaves™ - Body Cream - Regenerating effect - EWG Safe _en?_hover? 18192 ATTITUDE - Super Leaves™ - Body Cream - Regenerating effect - EWG Safe  _en?_main?

Body CreamRegeneratingLemon leaves

$14.95
Add to cart Successfully added! Sold out

Toddlers

As a parent, you know all too well just how sensitive children’s skin can be. Our line of personal care products for babies and kids is made from exclusively hypoallergenic ingredients to help soothe your little one’s dry, irritated skin. Plus, our products are made from worry-free ingredients, so you can rest easy.

16005 ATTITUDE Mineral Sunscreen For Sensitive Skin & Eczema - SPF 30 - Fragrance-Free - 150g_en?_hover? 16005 ATTITUDE Mineral Sunscreen For Sensitive Skin & Eczema - SPF 30 - Fragrance-free - 150g_en?_main?

Mineral Sunscreen SPF 30Fragrance-free 150g

$24.95
Add to cart Successfully added! Sold out
60660 ATTITUDE Eczema-Friendly 2-in-1 Baby Shampoo & Body Wash_en?_hover? 60660 ATTITUDE Eczema-Friendly 2-in-1 Baby Shampoo & Body Wash _en?_main?

2-in-1 Natural Hair and Body Foaming WashFragrance-free

$9.95
Add to cart Successfully added! Sold out

Independent lab testing

Before we select any ingredients, our suppliers have to provide certification that their products contain no contaminants or known toxic substances. The last step in our quality control process involves randomly selecting personal care products for independent lab testing, to ensure they are free from common toxic ingredients like 1,4-dioxane.