The Importance of Environmental Certifications

Environmental certifications are a key indicator of a product's environmentally-sound validity, as they help consumers make more informed purchasing decisions and give them greater confidence about the products they buy.

In reality, environmental certifications provide consumers with the certainty that the products they purchase comply with strict environmental standards, present minimal hazards on their health and the environment, and meet performance requirements.

In addition to simplifying decisions for shoppers, environmental certifications are beneficial for manufacturers, because not only do they showcase a company’s commitment to the environment, they establish rules and predefined processes to abide by, allowing companies to make substantial improvements in achieving sustainable development.

They set standards that are credible, transparent and essential to helping both consumers and manufacturers make informed, responsible and sustainable choices. They also empower manufacturers to fully understand, measure, and credibly communicate the environmental performance of their products.


Who is ECOLOGO®?

ECOLOGO® (also known as Environmental Choice) is a renowned and trusted multi-attribute third party eco-certification and environmental standard program in Canada and North America. Created in 1988 by the Government of Canada and managed by TerraChoice, ECOLOGO® has certified thousands of businesses, government agencies and non-profit organizations since its inception.

In 2010, ECOLOGO® was acquired by UL Environment, a division of UL (Underwriters Laboratories), an established organization whose aim is to advance global sustainability, environmental health, and safety by supporting the growth and development of environmentally sustainable products, services, and organizations, further expanding its reach as a leading certifier of the world's most sustainable products. It is at this point that the ECOLOGO® maple leaf logo —known in the Canadian market— as well as the generic logo for certification outside Canada, were embodied within the UL logo.

The ECOLOGO® Certification is classified as an ISO (International Organization for Standardization) Type 1 ecolabel and has been successfully approved by the Global Ecolabelling Network (GEN), an association of third-party labeling organizations dedicated to improving transparency in environmental products and services.


ECOLOGO® Certification Standards

To achieve the ECOLOGO® certification, products and services must meet a rigorous series of criteria in their category to prove their compliance with exhaustive third party environmental standards. These standards set metrics for a wide variety of criteria including energy, manufacturing and operations, health and environment, product performance, and more.

ECOLOGO® certification standards are developed in a neutral, public, and transparent process spanning approximately 12-18 months, and are designed in a way that only the top 20% of products available on the market can achieve certification.

The ECOLOGO® certification indicates that a product will, for example, improve energy efficiency, reduce hazardous waste by‑products, and make use of recycled materials, among others.



To recognize ECOLOGO® Certified products, look for the UL-ECOLOGO seal on the product’s packaging, or visit UL-ECOLOGO’s SPOT online database to browse certified products within each category.


ATTITUDE: Proudly ECOLOGO® Certified

At ATTITUDE, we are dedicated to promoting responsible consumption by offering products that minimize hazardous impacts on your family’s health and the environment. Our range of household, and personal care products are all proudly ECOLOGO® certifiedWe’ve pushed the environmental responsibility envelope by becoming the world’s first line of eco-certified and carbon neutral household products.

Through every step of the production process, from sourcing raw materials to packaging, we’ve minimized the environmental impact of our products through the selection and use of worry-free, biodegradable and non-toxic ingredients, and have succeeded in dramatically reducing our carbon footprint by offering CO2-neutral products.

Interested to learn more about all of our product certifications?

Learn more

ECOLOGO Best Sellers