New HP - Clean ingredients

Over 10,000 nasty ingredients have been banned from our products thanks to EWG stric.

New HP - Less plastic

Reduced plastic use by more than 1,000 tons since 2021 thanks to our plastic-free packaging.

New HP - More trees

Since 2020, we have planted over 1.5 million trees to help preserve the planet.

Left

Solaire-adult_web_2023_Header_1200x1200.jpg

Award-winning mineral sunscreens formulated with non-nano zinc oxide, the safest sunscreen according to the EWG.

Sun's OUT, prices DOWN! Enjoy our promotions

Universe - Beauty

Universe - Body + Hair

Universe - Mom + Kids

Universe - Home care

Footer - Account

Account

Footer - ATTITUDE

ATTITUDE

Footer - Support

Support

Footer - Our Collections

Our collections

/pages/our-product-lines

Primary

Chatelaine_Noir.png

Homepage - Chatelaine Canada

As seen in...

Globe and Mail_Noir.png

Homepage - Globe and Mail

Elle Canada_v2_Noir.png

Homepage - Elle Canada

Toronto Sun_Noir.png

Homepage -  Toronto Sun

images_300x.jpeg

Homepage - Good Housekeeping

ATTITUDE is an innovative company offering face care, body care and household products designed with clean ingredients, vegan & cruelty-free. 

ATTITUDE | Reinventing Beauty

EWG VERIFIED™ – 99%+ natural origin* – Plastic free – Natural look

Reinventing makeup

626232161410_TX_01_OC-Foundation-Nude.jpg?v=1685448138

Nude / 12g / Unscented

626232161403_TX_01_OC-Foundation-Cream.jpg?v=1683638332

626232161403-foundation-cream.jpg?v=1683639672

OC-Foundation-Cream_Texture-01.jpg?v=1685448118

626232161403-foundation-cream-b4after.jpg?v=1685448118

0cbf65817dea4102b5175cf5c918198b.mp4

626232161410-foundation-nude.jpg?v=1685448138

OC-Foundation-Nude_Texture-01.jpg?v=1685448138

626232161410-foundation-nude-b4after.jpg?v=1685448138

626232161427_TX_01_OC-Foundation-Dune.jpg?v=1685448138

626232161427-foundation-dune.jpg?v=1685448138

OC-Foundation-Dune_Texture-01.jpg?v=1685448138

626232161427-foundation-dune-b4after.jpg?v=1685448138

44eec56045534491b8441da8bb3b720c.mp4

626232161434_TX_01_OC-Foundation-Caramel.jpg?v=1685448138

626232161434-foundation-caramel.jpg?v=1685448138

OC-Foundation-Caramel_Texture-01.jpg?v=1685448138

626232161434-foundation-caramel-b4after.jpg?v=1685448138

c19ab442ff3445438a0ca6879b83bb31.mp4

626232161441_TX_01_OC-Foundation-Moka.jpg?v=1685448138

626232161441-foundation-moka.jpg?v=1685448138

OC-Foundation-Moka_Texture-01.jpg?v=1685448138

626232161441-foundation-moka-b4after.jpg?v=1685448138

7575477a5a4e4118b55ddbab4d45c416.mp4

626232161458_TX_01_OC-Foundation-Espresso.jpg?v=1685448138

626232161458-foundation-espresso.jpg?v=1685448138

626232161458-foundation-espresso2.jpg?v=1685448138

OC-Foundation-Cream_Espresso-01.jpg?v=1685448138

fbf1174b80d0494e99862ccf629ee234.mp4

626232161458-foundation-espresso-b4after.jpg?v=1683654111

Phytoglycogen_EN.jpg?v=1683654111

Collagene_EN.jpg?v=1683654111

OC-Foundation-FamilyShot_Texture-01_zoom.jpg?v=1683654111

A 99.9% natural origin light-coverage foundation for a no-makeup makeup look.

Light Coverage Vegan Foundation stick – Oceanly™ | ATTITUDE 

Light Coverage Foundation Stick : Oceanly – Makeup

626232161243_TX_01_OC-Blush-HappyBerry_49f817f3-064c-42ba-bffe-5a6341f5d184.jpg?v=1685394978

Happy Berry / 8.5g / Unscented

626232161205_TX_01_OC-Blush-SilkyPink_409d5962-af9a-4e51-9d44-f6444b7703cb.jpg?v=1683559878

626232161205-blush-silkypink.jpg?v=1683569935

626232161212-blush-silkypink_1.jpg?v=1684346252

OC-Blush-SilkyPink_Texture-01.jpg?v=1685394952

1b379ea8f5f04708aaf6cd06ce428a7c.mp4

626232161205-blush-silky-B4after.jpg?v=1685394978

626232161205-blush-silky-B4after2.jpg?v=1685394978

626232161212_TX_01_OC-Blush-Rose_7297ef85-48f2-48bc-a629-f5a4441427c7.jpg?v=1685394978

626232161212-blush-rose.jpg?v=1685394978

626232161212-blush-rose2.jpg?v=1685394978

626232161229-blush-ginger.jpg?v=1685394978

OC-Blush-Rose_Texture-01.jpg?v=1685394978

626232161212-blush-rose-B4after.jpg?v=1685394978

626232161212-blush-rose-B4after2.jpg?v=1685394978

626232161236_TX_01_OC-Blush-Corail_9f0ac233-8f0e-4708-becc-f228abfb218a.jpg?v=1685394978

626232161236-blush-corail2.jpg?v=1685394978

626232161236-blush-corail3.jpg?v=1685394978

626232161236-blush-corail.jpg?v=1685394978

626232161236-Blush-corail-b4after.jpg?v=1685394978

OC-Blush-Coral_Texture-01.jpg?v=1685394978

626232161243-blush-happyberry.jpg?v=1685394978

626232161243-blush-happyberry2.jpg?v=1685394978

OC-Blush-HappyBerry_Texture-01.jpg?v=1685394978

77ad60b1fa7a499d83e46f39325f983d.mp4

626232161243-Blush-happyberry-B4after.jpg?v=1685394978

626232161229_TX_01_OC-Blush-Ginger_7f9a659f-29bf-4d59-a443-cdcc89a4bc77.jpg?v=1685394978

626232161229-blush-ginger2.jpg?v=1685394978

OC-Blush-Ginger_Texture-01.jpg?v=1684346249

626232161229-Blush-ginger-b4after.jpg?v=1684346249

Phytoglycogen_EN_2ac48828-4239-4568-b9d8-420f550b2d9e.jpg?v=1684346249

Collagene_EN_f7c15a31-acd4-4de8-b201-5bdeed7b4980.jpg?v=1684346249

OC-Blush-FamilyShot_Texture-01_zoom.jpg?v=1684346249

A 99.6%+ natural origin cream blush stick that gently highlights the cheekbones for a natural look.

Vegan Cream Blush stick – Oceanly™ | ATTITUDE 

Cream Blush Stick : Oceanly – Makeup

626232161380_TX_01_OC-Bronzer-Coffee.jpg?v=1684355906

Coffee / 8.5g / Unscented

626232161366_TX_01_OC-Bronzer-Golden.jpg?v=1683656558

626232161366-bronzer-golden2.jpg?v=1683657335

626232161366-bronzer-golden.jpg?v=1683657335

OC-Bronzer-Golden_Texture-01.jpg?v=1684355906

d27be748ca554846a1c4a6452d4ea10e.mp4

626232161366-bronzer-golden-b4after.jpg?v=1684355906

626232161380-bronzer-coffee.jpg?v=1684355906

OC-Bronzer-Coffee_Texture-01.jpg?v=1684355906

626232161380-bronzer-coffee-b4after.jpg?v=1684355906

626232161373_TX_01_OC-Bronzer-Ebony.jpg?v=1684355906

626232161373-bronzer-ebony2.jpg?v=1684355906

626232161373-bronzer-ebony.jpg?v=1684355906

OC-Bronzer-Ebony_Texture-01.jpg?v=1684355906

c062e9cc93c24986ab8b9306b69e93b8.mp4

626232161373-bronzer-ebony-B4after.jpg?v=1683659024

626232161373-bronzer-ebony-b4after2.jpg?v=1683659024

Phytoglycogen_EN_f672ad21-cabb-4305-ba2d-56e4943368a6.jpg?v=1683659024

OC-Bronzer-FamilyShot_Texture-01_zoom.jpg?v=1683657335

A 99.7%+ natural origin bronzer stick to highlights the cheekbones for a bronzed makeup look.

Vegan Bronzer stick – Oceanly™ | ATTITUDE  

Bronzer Stick : Oceanly – Makeup

626232161144_TX_01_OC-LipGloss-HappyBerry2.jpg?v=1684953582

Happy Berry / 3.4g / Unscented

626232161106_TX_01_OC-LipGloss-SilkyPink2.jpg?v=1683567120

626232161106-gloss-silkypink2.jpg?v=1684356133

626232161106-gloss-silkypink3.jpg?v=1684356133

626232161106-gloss-silkypink.jpg?v=1683569675

78c6cfe5e52a4fe48815db56e089b752.mp4

OC-LipGloss-SilkyPink_Texture-01.jpg?v=1683680957

626232161106-gloss-silky-b4after2.jpg?v=1683680957

626232161106-gloss-silky-b4after.jpg?v=1684953582

626232161144-gloss-happpyberry.jpg?v=1684953582

626232161144-gloss-happyberry3.jpg?v=1684953582

626232161144-gloss-happyberry2.jpg?v=1684953582

c51f267a454a4080a3998268206d8d0a.mp4

OC-LipGloss-HappyBerry_Texture-01.jpg?v=1684953582

626232161144-gloss-happyberry-b4after.jpg?v=1684953582

626232161120_TX_01_OC-LipGloss-Ginger2.jpg?v=1684953582

626232161120-gloss-ginger.jpg?v=1684953582

626232161144-gloss-ginger2.jpg?v=1684953582

OC-LipGloss-Ginger_Texture-01.jpg?v=1684953582

626232161120-gloss-ginger-b4after2.jpg?v=1684953582

626232161120-gloss-ginger-b4after.jpg?v=1683680957

Collagene_EN_4ce27b25-bdf9-4ab3-9cd9-4d603aa0c9d4.jpg?v=1683680986

Phytoglycogen_EN_e5e4ec20-484d-4281-ba46-c5a2930c9b7b.jpg?v=1683680986

OC-LipGloss-FamilyShot_Texture-01_zoom.jpg?v=1683681060

A 99.9% natural origin tinted lip gloss stick that makes lips shine without a sticky sensation.

Vegan Tinted Lip Gloss Stick – Oceanly™ | ATTITUDE 

Lip Gloss Stick : Oceanly – Makeup

Screen

Atti_Oceanly_Edit_15s_EN_9x16_resterize_LOW.mp4

Atti_Oceanly_Edit_15s_EN_16x9.mp4

WEB_visage_sansplastique.jpg

Tell us your skin concern, we’ll find the right-for-you solution.

Témoignage-1_HomePage.jpg

Témoignage HP Générique 1

"I have tried many other natural products and nothing is as effective or as clean as ATTITUDE products"

Témoignage-2_HomePage.jpg

Témoignage HP Générique 2

"I'm trilled that finally there is an alternatives to plastic packaging. I had no idea that anyone was doing this. I'm in love!"

Your favorites

ATTITUDE-oceanly-phyto-age-face-cream-16053_en_main.jpg?v=1664292619

Unscented / 30g

ATTITUDE-oceanly-phyto-age-face-cream-16053_en.jpg?v=1664292619

ATTITUDE-Oceanly-Phyto-Age-Anti-Aging-Face-Cream-Unscented-30g-16053_en_hover.jpg?v=1669239977

ATTITUDE-oceanly-phyto-age-mini-face-cream-16085_en_main.jpg?v=1669239977

ATTITUDE-oceanly-phyto-age-face-cream-16085_en.jpg?v=1669298167

ATTITUDE-Oceanly-Phyto-Age-Mini-Anti-Aging-Face-Cream-Unscented-8.5g-16085_en_hover.jpg?v=1669298167

71ed0e0590054d24b45446ad5a3de8af.mov

ATTITUDE-Tinted-Face-Cream-SPF-15-Application_en_c2063f49-8d9a-4f55-bc30-f87cf58ffee0.jpg?v=1666640441

Peptides_EN_b61d73af-e61c-4686-8317-7de9ff14ab90.jpg?v=1666640441

Phytoglycogen-Before-after-ENG.jpg?v=1666640441

Thanks to its revitalizing cutting-edge formula, PHYTO-AGE peptide moisturizer improves suppleness and provides mature skin with a sense of renewal.

Plastic-Free Anti-Aging Day Cream - EWG verified™ VERIFIED™ | ATTITUDE

Anti-Aging Solid Face Cream with Peptides : Oceanly - Phyto-Age

ATTITUDE-Super-Leaves_Shampoo-nourishing-strengthening-11503_en_main.jpg?v=1682013252

Grape seed oil and olive leaves / 946 mL

ATTITUDE-Shampoo-Nourishing-_-Strengthening-Restores-and-strengthens-dry-and-damaged-hair-11093.jpg?v=1631824433

ATTITUDE-Super-Leaves_Shampoo-nourishing-strengthening-11503-avant-apres.jpg?v=1684420615

ATTITUDE-SL-2L-bulk-to-go-shampoo-nourrishing-and-strengthening-81023-min_2.jpg?v=1684420615

ATTITUDE-shampoo-nourishing-strengthening-grape-seed-oil-olive-leaves-11093_en_hover-473-mL.jpg?v=1684420615

966a501b634545ae85f46d52c8311527.mp4

ATTITUDE’s Nourishing and Strengthening Shampoo combines grapeseed oil and olive leaf extract to work wonders on dry, brittle and damaged hair. Shop now!

Hair Care for Damaged Hair – EWG VERIFIED | ATTITUDE

Shampoo Nourishing & Strengthening : SUPER LEAVES™

ATTITUDE-Super-Leaves_Shampoo-nourishing-strengthening-11503_en_main.jpg?v=1682013268

Reinventing makeup

EWG VERIFIED™ – 99%+ natural origin* – Plastic free – Natural look

Sunscreen that shines

Skincare finder

Your favorites

Discover our categories

Our mission