mum and baby holding a balm bottle

Pampering by nature

Discover our EWG VERIFIED™ baby essentials, formulated with natural origin ingredients.

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EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE
EWG VERIFIEDVEGAN & CRUELTY FREELESS PLASTICHIGH PERFORMANCE

Happy baby, happy parents

Elevate your baby's routine with gentle, dermatologically tested body care.


1 product purchased = 1 tree planted

In collaboration with non-profit organizations, ATTITUDE is committed to planting one tree per product sold.


baby diapers with biodegradable components

Diapers that follow your little one's growth

Choose an eco-friendly option, free from fragrances, chlorine, and dyes.

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Kimberly S.

age: 27

()
Consistently exceeds my expectations! Best mom and baby products ever!
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Lacey H.

age: 28

()
My skin feels refreshed and my mind at ease knowing I am not using harmful chemicals.
baby in different moods

Wash your baby’s clothes worry-free

Adopt our gentle yet effective laundry detergents, even on stubborn stains.

Shop baby laundry detergents

Gentle and effective household products for baby

Upgrade your cleaning routine with EWG VERIFIED™ products formulated with clean ingredients.

Discover our body care essentials for those special moments

Natural origin and gentle ingredients

Blueberry leaves

Known for their soothing and protective properties, they enhance the appearance of dry skin.


Essential bundles for future mamas

Get ready for baby's arrival with body care products designed for pregnancy.

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